As a Connect by HomeSpotter customer, we’ll provide you monthly analytics about your app. This data is pulled from Flurry Analytics, which you’ll also have direct access to dive into anytime. If you think you should have access to Flurry Analytics, and don’t - please reach out to your Customer Success Manager at HomeSpotter, or email firstname.lastname@example.org to get access and copied on your Brokerage’s monthly usage stats.
Access Flurry Analytics here: https://login.flurry.com/
When you get into your Flurry Analytics account, you’ll find a ton of information about your mobile app usage including new user counts, active user counts, and event data showing you the most and least popular features in your mobile app. If you’d like to learn more about Flurry than what is provided below, we encourage you to dig in and play around. You can also access Flurry’s help center here: https://developer.yahoo.com/support/flurry/
To help you get started, let’s go over the data you’ll receive in your monthly stats, as well as some additional information about agent branding you’ll find useful.
Users and App Sessions
In the left hand menu under Usage, you’ll find Company Activity.
New Users: Flurry tracks the metric “New Devices”, which does not represent the number of devices that have downloaded your app, but the number of devices that have launched your app for the first time. The important difference is that if a user downloads the app but never launches it, Flurry does not report them as a “New Device”.
Active Users: Flurry tracks the metric “Active Devices” as the number of devices that launched the app within the specific time period.
Note in the image above how to filter out the particular time period of your choice in the top right hand corner.
Sessions: A session is one use of the application by an end user. This typically begins when the application is launched and ends when the application is terminated. Note that the definition of session does not depend on how many screens are viewed in the application or how long the application is used.
Within sessions, you’ll be able to dig a bit deeper to learn about session length (how long are users spending in the app per session) as well as session frequency (how many sessions unique devices had over the last month).
In the left hand menu under Usage, you’ll find Retention.
Rolling retention - the percentage of users still active N or more weeks after they first installed and launched your app. You can view this as a weekly, or monthly filter.
Branded App Usage
If you’re wondering which of your agents has the most activity in their branded app, you’ll want to check out Parameter Distribution. Choose the event “launched app” and the parameter - branded agent name. This will give you the number of sessions each one of your agents branded apps had during the date range you’ve selected.
Events will allow you to track every click in your app. You’ll be able to see what users are doing in your app during their sessions.
What Events are reported in my monthly dashboards?
Home Searches: Each time someone taps the “Search Homes” button in the app after building out a search filter, it’s counted as a conducted search. We use the event “ConductedSearch” to track these.
Inquiries Breakdown: The number of times someone reaches out to your company (in an unbranded app) or to an agent (in a branded app) for more information via email, a phone call, a text message or an in-app request for information. In this case, we break these down by type:
"TextBrandedAgent" (Only on iOS)
"TextListingAgent" (Only on iOS)
Listings Shared: Users can share listing detail information directly from any listing detail page in the app by tapping on “Share”. We’ve combined the numbers for sharing via email and text message to get this count. In this case we combined: "SentSMSWithListingDetails" and "SentEmailWithListingDetails" to see how often your users are sharing listings with others.
Total Listings Viewed: Whenever a user looks at a property in the app, we're tracking it. In this case- we used the event “ViewListingDetails”.
*Your Flurry Dashboard from HomeSpotter adds together both iOS and Android device usage.